Public international law Essay Example | Topics and Well Written Essays - 2000 words

Public international law - Essay Example This paper shall discuss such circumstances. Relevant case law shall be used in order to support this discussion. The first part of this paper shall discuss the circumstances by which a state can be excluded from responsibility for its wrong actions. Next, a specific discussion on each of the circumstances shall be carried out with supporting case studies for each circumstance. Lastly, concluding remarks shall end this discussion, summarizing the cases and establishing a clear and comprehensive answer to the issue raised. This paper is being carried out in order to assist politicians and academicians in establishing a better understanding of state actions, state responsibility, and exceptions to such responsibility. Body The International Law Commission established circumstances by which wrongful acts can be excluded from state responsibility. These circumstances include: consent, self-defence, counter-measures, force majeure, and state of necessity1. Article 26 of the UN Charter nev ertheless, supports a rule which does not allow the use of the circumstances indicated above in instances where international legal norms are violated. The commission is however also firm in declaring that the above causes may only be used if the state contradicts international law, regardless of the obligation violated, which may involve international laws, treaties, and unilateral acts2. Defending these circumstances does not seek to eliminate the obligation of states to comply with the provisions of international law; nevertheless, these circumstances provide an excuse and a justification for wrongful acts3. It is also important to consider the distinction which must be established between the impact of the circumstances which do not include the wrongful act and the fulfilment of the obligations undertaken. The first circumstance which can justify wrongful acts of states is consent. International law specialists declare that if a state consents to another state acting in a certai n way which is actually against their legal obligations to the former, the consent would establish an agreement which supports the elimination of the effects of the obligations between the parties4. The crucial element in this circumstance is on the existence of an obligation, and such obligation is on an international scale5. In instances where one state would ask the existing obligation to be disregarded, it is clear that a valid consent has been issued6. Whether or not the act is valid is based on state institutions and internal legal provisions. The consent must also be given freely before the act is carried out, moreover, the act must be protected by the limitations indicated in the consent agreement. Tacit and express consent can cover such act, however, presumed consent is not included in the purview of the discussion7. Article 20 of the draft articles on state responsibility for internationally wrongful act indicates that valid consent indicated by the invoking state regardi ng a certain act eliminates the wrongful quality of the act committed for as long as the act remains within the limitations imposed by the consent8. Aside from consent, self-defence is also another means of justifying a wrongful act by a state. Based on Article 2 of the UN Charter, relations among states must be founded on the commitment not to use force or threat of force against any other state9. Nevertheless, Article 51 indicates that all states have the inherent right to self-defence during armed attacks

The development of evil and its effect in the play Macbeth Essay Example for Free

The development of evil and its effect in the play Macbeth Essay Unnatural deeds to breed unnatural troubles. Trace the development of evil and its effect in the play Macbeth. Shakespeare wrote his plays during the reigns of Elizabeth I and James I (James IV of Scotland) who succeeded Elizabeth in 1603. He was a Scot, interested in witchcraft and supported the theatre. Macbeth was written during his reigns as king. The main topics of Macbeth are regicide and witchcraft. During the Elizabethan period, people were thought to have lived life according to a hierarchical structure. At the top was the king (who was Divinely Appointed by God) and the peasants at the bottom. During this period, people started to question the hierarchy. In Macbeth, regicide comes into the play. Regicide is when someone murders the King and breaks the order, defying God. This then led to the thought of unnatural things happening (i.e. witches). Shakespeare tries to use the play Macbeth as propaganda and to show that people should follow the rules of hierarchy. Regicide was considered the worst possible sin. James I also had an interest in witchcraft and the supernatural element in life. The theatre was a good way of entertainment for the King, and James asked Shakespeare to write the play for him. Even from the very beginning of the play, there is a sense of mystery. It is mostly created by the witches. Fair is Foul, and foul is fair, Hover through fog and filthy air. (Act1, Scene1 The witches) The first line is a contradiction and already shows the violation of natural order. When the witches speak, the lines only contain seven syllables, but all the other characters use ten syllables in a line. There is also the use of alliteration, with the constant repeating of F. Shakespeare is setting the witches character as different and spooky compared to the rest of the characters. The witches prediction of Macbeth gaining power, are correct but is seen as evil by the audience. This is because the witches dont tell Macbeth the price hed have to pay and the consequences hed have to face. Beware Macduff; Beware the Thane of Fife (Act 4 Scene1 Apparition one) For none of women born shall harm Macbeth (Act4 Scene1 Apparition Two) Macbeth shall never vanquished be, until Great Birnam wood to high Dunsinane Hill (Act 4 Scene1 Apparition Three) These apparitions make Macbeth feel stronger and more confident because he thinks that all men must be born from a woman, and that the woods can not move. Macbeth doesnt feel threatened by Macduff either. He feels he can not be harmed by Macduff. Macduff: What need I fear of thee? (Act4 Scene1 Macbeth) Macbeth feels if Macduff becomes a concern he can just kill him. This shows how he grows in fear over Macduff as the play progresses. It is seen in Macbeth that the witches And the apparitions are worse than unnatural and are supernatural. Banquo calls the witched Instruments of the darkness (Act 1 scene 3). This basically means they are being referred to the workers of the devil. Nature also seems to get upset by the evil deeds. Thou seest, the heavens, as troubled with mans act, threaten his bloody stage (Act 2 Scene4) This quote means that the actions of men are threatening natures land scape. The animals are also acting unnaturally too. Tis unnatural, even like the deeds that done. On Tuesday last, a falcon towering in her pride of place was by a mousing own hawked at, and killed Rosse: And Duncans horses a thing most strange and certain beauteaous, and swift, the minions of their race, turned wild in nature as they would make war with mankind OldMan: Tis Said, they eat each other (Act 2 Scene 4) In this quote, an old man is talking about his experiences of seeing an own eating a falcon where normally the own is the prey of the falcon and Duncans horses eating each other. In act 3 Scene 4, Macbeth sees Banquos ghost. Our graves must send those that we bury back He is scared by the ghost, no one else can see the ghost except Macbeth. Earlier on in the play, Lady Macbeth is the strongest character, while Macbeth struggles with his conscience. Later on in the play, her conscious catches up with her, she cant cope with it and goes mad. Lady Macbeth keeps referring back to washing her hands in the hope that she can wash off her conscious as easily as she washed the blood off after the Kings death. In the end it gets to her so much that she kills herself. Go, get some water, and wash this filthy witness from you hand. (Act 2 Scene 2) Lady Macbeth is telling Macbeth that a bit of water will wash it all away and make things beter. Out, damned spot! Out, I say! What, will these hands neer be clean? (Act 5 Scene 1) Lady Macbeth is struggling with the guilt of the murder, she is obsessed with washing her hands and trying to clean them. When Lady Macbeth tries to convince Macbeth to kill King Duncan, she calls upon the spirits and the supernatural to help her. Come, you spirits that tend on mortal thoughts (Act 1 Scene 5) Lady Macbeth wants to get rid of her femininity. Unsex me here and fill me from the crown to the toe top-full of direst cruelty She wont kill the King herself, because she believes a man should do it, which is why she wants to make the spirits make her a man so she doesnt feel guilty. Lady Macbeth tells Macbeth to look happy and cover up the plans of there murder schemes but putting on an act. Look like the innocent flower, but be the serpent under it (Act1 Scene 5) Lady Macbeth feels the guilty, but doesnt show it, she is not afraid of the conciquesnces at this point in the play. She is cold hearted. My hands are of your colour; but I shame to wear a white heart (Act 1 Scene 5) Macbeth is the main character in the book. In this play, the supernatural stuff affects him the most. He sees a dagger when hes going to kill Duncan, and hes the only one that could see Banquos ghost. Is this a dagger I see before me (Act 2 Scene 1) Macbeth knows that he is seeing things that arent really there. He then goes on a says how it was pointing in the way to kill Duncan. In Act 1 Scene 3, Macbeth makes a link with the witches as the first thing he says. So foul and fair a day I have not seen This echoes the first thing that the witches say and immediately suggests an evil link between the two lots of characters. At the end of Act 1 scene 7, Macbeth echoes what Lady Macbeth has said. False face must hide what the false heart doth know. This means, he doesnt show his feelings, and puts on an act, and doesnt let anybody know his plans of murdering the king. During the play, Macbeth seems to get a very guilty conscience. The first signs of this is in Act 2 Scene 2, where Macbeth says: As they had seen me with these hangmans hands. Listening their fear I could not say Amen when they did say God bless us Macbeth knows he has done something really bad, broke the rules and violated the order of God. He begins to feel guilty. Lady Macbeth manages to convince Macbeth to kill King Duncan at the begeining of Act1 Scene7. Macbeth We will proceed no further in this business This shows that at the beginning of this scene he didnt want to kill the King, but by the end he slowly changes his mind. I am settled; and bend up each corporal agent to this terrible feat (Act 1 Scene7) Along with Lady Macbeth, Macbeth refers to washing his hands, as a way of getting rid of his guilt. Will all great Neptunes ocean wash this blood clean from my hand? No This hand will rather the multitudinous seas incarnadine, making the green one red (Act 2 Scene 2) Macbeth is saying that no water can wash the guilt inside of him away from him. I am in blood stepped in so far that should I wade no more returning were as tedious as go oer (Act 3 Scene 4) This quote from Macbeth is saying that he has done the murder now, and its hard to go back to the way it was before, because now he is living in constant fear and guilt. Just before Macbeth is about to get hung, he makes a speech. In this he says: Lifes but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more. It is a tale told by an idiot, full of sound and fury, signifying nothing. (Act 5 Scene 5) In this, Macbeth talks about how life is just a journey to death and how hes isolated, he believes Duncan is better off than he is. In this point in the play, he has lost the will to live, and in this quote, he is very emotionless. Macbeth realises that Banquo was right. To doubt th equivocation of a fiend, that lies like truth He doesnt trust witches like what Banquo said. The witches promised theyd take him up in life and make his life better, but instead they brought him down. Gradually, the other characters in the play, realise that Macbeth is not a true king his evil actions have betrayed him. Scotland is described as being sick under Macbeths rule. In Act 4 Scene 3, Malcom says that every day a gash is added to her wounds. Even Macbeth recognises there is something wrong with Scotland and calls it a disease. If thou couldst, doctor, cast the water of my land, find her disease, and purge it to a sound and pristine health. (Act 5 Scene 3). But, in Act 5 Scene 2, Cathness describes Malcom as the medicine that will cure Scotland. Meet we the medcine of the sickly weal, and with him pour we in our countrys purge each drop of us. In Act 5 Scene 9, Macduff turns up with Macbeths head. Malcom makes all the Thanes into Earls to reward them for helping him. Then Malcom invites everyone to him coronation, as he is soon to be the new king.

Abortion :: essays papers

Abortion Abortion on demand should be legal for many reasons. In countries where abortion is absolutely not tolerated it is a fact that women continue to receive abortions, from unqualified back-street abortionists or the village massage abortionist. Both of these individuals risk putting the woman through painful and potentially fatal tortures just in an attempt to abort a child. Each year 84 000 women die worldwide from failed abortion attempts. Because of anti-abortion legislation women avoid going to the hospital, often until it is too late, to avoid prosecution from police. In the cases of rape and incest the very idea of being forced to have the child of the woman's abuser is repulsive. There are also cases when a woman's health is put in jeopardy by having a child at all, forcing such a woman to bring a child to term, would be no less than attempted murder. If a woman is forced to give birth to a child she does not want, if left in that woman's custody, the child could potentially face hatred and resentment from the mother for the rest of it's life. In countries all over the world, children are found dead and abandoned in places as degrading as garbage dumps. The only effective method of preventing unwanted births is abstinence, and this is just not a realistic objective. There is no 100% effective form of birth control, and even men and women using birth control have unwanted pregnancies. Some women for financial, occupational, social, and maturity reasons, see pregnancy as cessation of their lives. There are no accurate statistics on how many women attempt or succeed in committing suicide each year rather than live with their pregnancies. Women will continue to have abortions with or without government legislation, but with legislation, the conditions under which they have their abortions can be sanctioned and observed. The role of family in abortion is that preservation of family has a profound impact on some women's decision whether or not to have an abortion. Some women have learned to protect and preserve each and every member of her family, including an unborn child. For these women abortion is not even a consideration, but many do live their lives harboring resent towards their husbands and the child for forcing her to have a child she did not necessarily want. Other women see abortion as a necessity to protect the family they already have. Abortion :: essays papers Abortion Abortion on demand should be legal for many reasons. In countries where abortion is absolutely not tolerated it is a fact that women continue to receive abortions, from unqualified back-street abortionists or the village massage abortionist. Both of these individuals risk putting the woman through painful and potentially fatal tortures just in an attempt to abort a child. Each year 84 000 women die worldwide from failed abortion attempts. Because of anti-abortion legislation women avoid going to the hospital, often until it is too late, to avoid prosecution from police. In the cases of rape and incest the very idea of being forced to have the child of the woman's abuser is repulsive. There are also cases when a woman's health is put in jeopardy by having a child at all, forcing such a woman to bring a child to term, would be no less than attempted murder. If a woman is forced to give birth to a child she does not want, if left in that woman's custody, the child could potentially face hatred and resentment from the mother for the rest of it's life. In countries all over the world, children are found dead and abandoned in places as degrading as garbage dumps. The only effective method of preventing unwanted births is abstinence, and this is just not a realistic objective. There is no 100% effective form of birth control, and even men and women using birth control have unwanted pregnancies. Some women for financial, occupational, social, and maturity reasons, see pregnancy as cessation of their lives. There are no accurate statistics on how many women attempt or succeed in committing suicide each year rather than live with their pregnancies. Women will continue to have abortions with or without government legislation, but with legislation, the conditions under which they have their abortions can be sanctioned and observed. The role of family in abortion is that preservation of family has a profound impact on some women's decision whether or not to have an abortion. Some women have learned to protect and preserve each and every member of her family, including an unborn child. For these women abortion is not even a consideration, but many do live their lives harboring resent towards their husbands and the child for forcing her to have a child she did not necessarily want. Other women see abortion as a necessity to protect the family they already have.

Fulbright Research Proposal Essay

Claudia Ukonu, Netherlands, Interdisciplinary Studies The Effects of User Generated Content on Cross Channel Communication Strategies Summary As a recipient of the 2013-2014 Fulbright Grant I plan to enroll in the Masters in Methodology and Statistics for Behavioural, Biomedical and Social Sciences at Utrecht University in the Netherlands. While completing this degree I will also conduct a research study where I will seek to answer two questions 1) How Dutch companies use cross channel communication strategies to market new products and 2) How user generated content (i. . Facebook, Twitter, Instagram, Pinterest, etc. ) effects the implementation of those cross channel communication strategies. The study will use surveys, interviews and statistical methods to examine purchasing behavior and the relevant results will be analyzed with the establishment of an internship at a Dutch market research firm. My goal in completing this study is to apply the knowledge gained from my Masters courses to the relevant topic of consumer purchasing behavior, which will build a solid foundation for entering a PhD program in Statistics. Introduction Here in the United States Pinterest, YouTube, Twitter, Facebook, Tumblr, and Instagram have become the way of projecting a glamorized image of oneself online. The idea of being modest and not bragging about one’s newly purchased Lamborghini or vacation to Tahiti is long gone. Consumers are now becoming the trendsetters as they now dictate the trends that companies tailor their products around. Examining how user generated content fulfills the Esteem and Love/Belonging parts of Maslow’s Hierarchy of Needs can be used as a model for predicting consumer habits. With the creation of social media networks, traditional ways of marketing seem to have little to no relevance. In order for companies to be effective when introducing new products and maintaining existing ones, it is vital that they are up to date with current trends in marketing new products through multiple communication channels. While each of these channels may have different demographics (i. e. the age difference between Facebook users and people who read newspapers) the goal of cross channel communication strategy is to ensure that the product being marketed conveys the same message on all channels. This can be a daunting task given the number of communication channels available to companies. Location In 2011, ComScore named the Netherlands as the number one country with the highest LinkedIn and Twitter penetration. This provides the perfect backdrop to see how Dutch companies are not only using cross channel communication strategies but, more specifically, how they are incorporating social media into those strategies. During the grant period I will be under the supervision of Dr.  Irene Klugkist, Associate Professor of Methodology and Statistics in the Graduate School of Social and Behavioural Sciences at Utrecht University. Methodology Upon arriving in Utrecht I will begin my MSc in Methodology and Statistics for Behavioural, Biomedical and Social Sciences at Utrecht University. I will enroll in the following courses for the fall semester: Advanced Survey Design and Missing Data Analysis, Multivariate Statistics, Foundations of Statistics, and Computational Inference with R. During the first two months in Utrecht I will spend my time focusing on becoming familiar with the foundations of statistics. In order to obtain accurate results when trying to determine the objectives of the study, it is vital that a selection of study participants is made. The participants will remain the same throughout the course of the study. This will be accomplished with the help of a study participant letter that will outline who I am, my purpose of study, what information I will collect from participants and how that information will be used in the study. I propose that no less than 100 participants be selected for the study. Having more participants will allow for a greater range of differentiation as well as data collection. The first two months of the grant period is also when I will spend time locating the participants of the study. I plan to include participants who are current students and working professionals. The demographics of my study will focus on men and women who are between the ages of 18-35. I am open to the possibility of changing these demographics given that after some time of living in Utrecht, I discover a niche market, to which this study’s objectives would be more relevant. The second objective–‘How user generated content (i. e.  Facebook, Twitter, Instagram, Pinterest etc. ) affects the implementation of cross channel communication strategies– will be partially addressed in months 3-7 of the grant period. It is during this time that I will track the social behavior of the study participants. Relevant factors to the collection of this data will include: the time the post was made on the social network, the content of the post and responses to the original post. Surveys will also be given to participants asking about their desire to purchase items marketed on various communication channels. The first objective of the study will be applied in the form of an internship at a Dutch marketing firm where I will first observe the current cross communication strategies. After doing this, I will analyze the data collected in the first portion of the grant period. This analysis will help to determine whether 1) Consumer purchasing behavior can be predicted on the basis of user generated content and 2) If this behavior can be predicted, how can companies utilize this to their advantage. Dr.  Klugkist has expressed willingness to help me secure an internship for months 8-9 at a Dutch market research firm. During the internship I will examine the past and existing cross communication strategies of the company while looking at what factors went into the planning of this strategy. Part of the MSc program requires students to participate in a traineeship in their desired field (Behavioural, Biomedical or Social Sciences) in their final year of study. Dr. Klugkist sent my research proposal to Dr.  Van Hattum, a former Utrecht student who now works at a market research firm and he expressed interest in having me as a trainee during my final year at Utrecht University. Goal Throughout the study I hope to uncover cross communication opportunities that utilize social media and then use those opportunities as a foundation upon which I will develop new and existing product entry strategies. I will be able to apply this research and the resulting Masters degree to the completion of a PhD in Statistics.

Marketing of Haagen Dazs Essay

ew York City, but soon distribution expanded throughout the east coast of the U. S. , and by 1973 Haagen-Dazs products were enjoyed by discerning customers throughout the United States. n 1976, Mr. Mattus’ daughter Doris opened the first Haagen-Dazs ® Shop. it was an immediate success, and its popularity led to a rapid expansion of Haagen-Dazs ® Shops across the country. in 1983 Mr. Mattus agreed to sell the Haagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs ice cream was founded. since then, it has become a global phenomenon, available in 50 countries. the same careful attention to quality that Reuben Mattus built into every Haagen-Dazs product remains today. ce cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. from the beginning, Haagen-Dazs ice cream has sought to innovate and bring new frozen dessert exp eriences to its customers, including distinctive flavors such as vanilla swiss almond, butter pecan, and dulce de leche, to name just a few. Haagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up palate, with the introduction of the Haagen-Dazs brand ice cream bar line in 1986. other super-premium innovations followed, with frozen yogurt in 1991 and sorbet in 1993. o this day, the Haagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year. Origin of brand name Mattus invented the â€Å"Danish-sounding† â€Å"Haagen-Dazs† as a tribute to Denmark’s exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. The name, however, is not Danish, which has neither an umlaut nor a digraph zs; nor does it have any meaning in any language or etymology before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the U.

Is MDMA (ecstasy) a safe drug to take Essay Example

Is MDMA (ecstasy) a safe drug to take Essay Example Is MDMA (ecstasy) a safe drug to take Essay Is MDMA (ecstasy) a safe drug to take Essay 1 Is MDMA ( rapture ) a safe drug to take? Discuss in relation to findings from recent research. MDMA or Ecstasy ( besides known by a figure of different names, such as vitamin E, x, and eckies ) is a psychedelic drug, a drug which primary alters perceptual experience, knowledge or temper ( Abraham, Aldridge A ; Gogia, 1996 ) . It is said to advance feelings of love, friendly relationship and euphory. ( Drugs and Crime Prevention Committee, 2003 ) . Some users claim that the drug helps them to swear others and to understand themselves better ( Greer, G. A ; Tolbert, 1986 ) . It normally comes in the signifier of a pill which is ingested. However, unwanted effects of MDMA can include fainting, sickness and emesis, a rushing bosom, teeth grinding, and katzenjammer effects which can last for a figure of yearss such as fatigue, and depression. To explicate these conflicting positions of how the dyspepsia of Ecstasy can impact the human encephalon, experiments on animate beings have been performed. Green et Al ( 2003 ) argue that MDMA decreases encephalon degrees of 5-hydroxytryptamine in animate beings, and amendss the subdivisions through which serotonin-producing nerve cells reach out and link to other cells. The function 5-hydroxytryptamine is known to set temper, emotion, slumber and appetency. Therefore 5-hydroxytryptamine is a cardinal mechanism in the control of legion behavioral and physiological maps. Decreased serotoninergic neurotransmission has been implied to play a cardinal function in the cause of depression. The concentration of synaptic 5-hydroxytryptamine is controlled straight by its re-uptake into the pre-synaptic terminus and, therefore, drugs barricading 5-hydroxytryptamine conveyance have been successfully used for the intervention of depression. Therefore, the euphory effects of Ecstasy can be assum ed to alleviate systems of unhappiness and anxiousness – nevertheless, the overall effects of taking the drug have negative effects for the serotoninergic system. Therefore, Ecstasy can non be classified as a safe drug to take in the chase of alleviating depressive symptoms. However, these consequences have been occurred through experiments on animate beings. It is hence hard to reassign these effects in the animate being encephalon to deduce that alterations in the human encephalons will be the same. To battle these disagreements McCann et Al ( 1994 ) have investigated the long term harm that taking Ecstasy can hold on the human encephalon. Using a radioactive chemical that binds to serotonin receptors, the research workers have shown from antielectron emanation imaging encephalon scans that Ecstasy users have fewer receptors for the neurotransmitter. They conclude that ‘MDMA is toxic to encephalon 5-hydroxytryptamine neurons.’ However, this is non the lone effect of devouring the drug. Research workers have found that MDMA has affects on the cognitive procedures – such as thought and memory. Surveies have confirmed that MDMA users suffer poorer memory and impaired idea procedures, compared with people who have nt tried the drug ( Morgan, 2000 ) . It has besides been found to interfere with procedures such as sleep rhythms ( Allen et al, 1993 ) . However, the job with imputing these effects to ecstasy is that people who take MDMA, it can non be ruled out that these people often stay up wholly dark dancing and may besides take other drugs. To look into the stray effects of rapture, Ricaurte et Al ( 2002 ) , gave squirrel monkeys and baboons doses of the drug that they claimed were similar to those taken by some clubbers in a individual dark. This dosage administrated to the animate beings was found to wholly destruct nerve cells that produce the neurotransmitter Dopastat, and led to a status similar t o Parkinson s disease. Furthermore, 2 out of the 10 animate beings died. Ricaurte et Al ( 2002 ) conclude that A immature person who sustains hurt to these dopamine cells and depletes their modesty may be at greater hazard of paralysis agitans. It is widely-accepted from literature reappraisals that encephalon Dopastat declines with age ; hence, taking the drug Ecstasy AIDSs to rush up the aging procedure and susceptibleness for developing diseases such a Parkinson’s. However, how relevant is this scientific grounds to users of the drug itself? Whiteaker ( 2004 ) conducted qualitative research in the signifier of questionnaires to detect how users and non-users perceived the safeness of the drug. It was found that the two groups had different constructs in respects to the possible dangers of Ecstasy. Nearly half of the drug users questioned describing that they felt the drug was reasonably safe to utilize. The non-user felt it was reasonably insecure ( and mostly set this down to the deficiency of information they felt they had about the drug ) . In mention to the side-effects of taking ecstasy, the bulk of users ( 64.6 % ) reported ‘coming down’ and 29.2 % reported doing bad determinations as the effects of taking the drug.While one tierce of drug users reported side effects, and 43.8 % of users reported bad yearss, these responses are ill-defined as to exactly what injuries are being experienced by users. Less than a 6th of the resp ondents in Whiteaker ( 2004 ) research reported no injuries, nevertheless, it is non clear how many times these people used the drug, as six of them reported that they did non utilize any more. Consequently they may hold experienced no injury as a effect of merely seeking Ecstasy the one time, hence, these consequences are non really representative, and it is inaccurate to generalize findings from these responses. Different responses were made for the reactions of users and non-users in response to the possibility of if they find themselves or a friend in problem. Drug users were reported to follow schemes such as imbibing H2O. This may be explained by their greater instruction sing the dangers of desiccation. However, it needs to be noted that this can besides be a unsafe method of covering with the state of affairs, for illustration, in the instance of Anna Wood, have really died from inordinate hydration ( Sabin, 2002 ) . Therefore, to measure whether MDMA ( Ecstasy ) is a safe drug to take, is a complex inquiry and needs mention to non merely the scientific grounds, but the societal deductions of drug usage. The relevancy of scientific research about the harmful effects of the drug bears small connexion to the grounds why people choose or do non take to experiment with the drug. Highlighted in Whiteaker ( 2004 ) research is that instruction is a valuable thing – non needfully to warn people off from the drug, but to educate them on how they can react in a troubled state of affairs. However, we can non disregard the scientific grounds that taking Ecstasy can hold profound effects on one’s cognitive and emotional province. Therefore, to claim Ecstasy is a safe drug is non a feasible option – and anyone who uses the drug should utilize it with cautiousness. Mentions Diaries Abraham, H. D. , Aldridge, A. M. A ; Gogia, P. ( 1996 ) .Neuropsychopharmacology 14, 285–298 Allen, R. P. , McCann, U. D. A ; Ricaurte, G. A. ( 1993 )Sleep 16, 560–564 Greer, G. A ; Tolbert, R. J. ( 1986 ) .Psychoactive Drugs 18, 319–327. ChemPort Green, A. R. , Mechan, A. O. , Elliott, J. M. , OShea, E. A ; Colado, M. I. ( 2003 ) .Pharmacol. Rev. 55, 463–508. McCann, U. D. , Ridenour, A. , Shaham, Y. A ; Ricaurte, G. A. ( 1994 ) .Neuropsychopharmacology, 10, 129–138. Morgan, M. J. ( 2000 ) .Psychopharmacology 152, 230–248. Ricaurte, G. A. , Yuan, J. , Hatzidimitriou, G. , Cord, B. J. A ; McCann, U. D. ( 2002 ) .Science 297, 2260–2263. Internet Sabin, K. ( 2002 ) Drugs and Death Retrieved on 31 March 2004 from hypertext transfer protocol: //www.newsreview.com/issues/sacto/2002-05-16/news.asp Whiteaker ( 2004 )‘The New Youth Drug Culture: Friends, Parties and Drug Cocktails ‘A study of university pupils about ‘party drug’ usage. VAADA. The University of Melbourne. Cited on hypertext transfer protocol: //www.vaada.org.au/Party % 20Drugs % 20Report % 20June % 2004.doc. Other Drugs and Crime Prevention Committee ( 2004 and 2003 ) , Inquiry into Amphetamines and Party Drug Use in Victoria, Melbourne.

Practical Hints on Writing Online Discussion Posts

Practical Hints on Writing Online Discussion Posts Basic Notions for the Discussion Board Post Writing If you are a newcomer to the world of online courses and eager to gain your first online learning experience, the first thought that crosses your mind is What is pivotal in online studying? A seasoned student will give you a sound piece of advice to consider online discussion posts, which are also known as the discussion board, to be of the utmost importance. Nonetheless, the discussion board post writing is not petrifying and could be a piece of cake if done properly. The first thing you need to remember is that a discussion board is not the place where you can only get your course requirements. It is specially developed as the channel of communication with your professors and classmates. What is more, that is the exact place where you should seek help and share information on the course. That is why it is strongly advised to make your own posts and participate in other discussions in order to ace the course and to be (or at least to make an impression of) a diligent student. Steps to Follow While Writing Discussion Posts Consider the purpose of writing. Get prepared. Look through the posting directions. Take a stand on the point. Search for supporting evidence. Compile your response. Publish your post on time. Step 1: Consider the purpose of discussion posts writing During the classes, both students and professors have an opportunity to participate in the discussion about the subject and present their points of view. As it was already mentioned above, writing discussion posts substitutes for this participation in online courses. The only difference is that you use your fingers and keyboard instead of your voice! Summarizing this point, you need to keep the language and tone conversational. Post, respond, and facilitate other discussions! Step 2: Get prepared There is no point in presenting some nonsense if you were supposed to conduct research, fulfill any assignment, or read any related information. No one is interested in wasting their time on reading a post with a half-baked idea behind it. Make sure to double-check each and every word or thought you are about to post. Step 3: Look through the posting directions What are the directives? Is it about presenting your personal attitude, res tating the ideas already mentioned, or something else? Pay attention to the related posts before compiling your own one. Step 4: Mind the point. Is there something you want to present or just share with your fellows and professors? Mind the relevance of your point and narrow down the topic. Imprint on your memory the magnitude of the balance and interconnection of the ideas and theories, as well as real life examples. You can ask your professor to clarify any confusing points, but make sure to do it in advance. Step 5: Search for supporting evidence. Remember no evidence, no case. The backup documentation is number 1 requirement for presenting any point. Frankly speaking, it does not matter where you have taken this data from the news, the latest research, your real life situation, or course material. The source is of no importance as long as it is credible. While preparing for the discussion, jot down any valuable piece of information in order to be able to find necessary statist ics but not to rack your brain, trying to recollect it. It goes without saying that your post needs references. Bear in mind to cite properly. Plagiarism is always plagiarism, so make sure to give credits to those people, who compiled the works you are using. Just mention the author/researcher, title, and date. Step 6: Compile your response Hopefully, there is no need to highlight the importance of writing a coherent post, which is logically divided into paragraphs. You may also use the bullet points or a list if necessary. Use word processing software while writing. Moreover, mind to use the spell checker and the preview mode after finishing the post. Later you will only need to copy and paste the post to the discussion board. Follow the rules stated in the syllabus requirements or course introduction. If you need to respond to another post, do it wisely and properly. Opt for posting to make a response, imagining the same situation in the class environment. Would you respond to the same statement if it was made in the live discussion? If you answer positively, then you can move on to writing a discussion board response. If you answer negatively, leave this post and look for another one until you find the one that interests you. Brevity is the soul of wit until it explains your point to the audience. The answers I agree (with XXX) or Interesting are not answers. Make sure to explain why you agree. In addition, there is nothing wrong if you disagree with your classmates position. Just do it politely and support you claim with solid evidence. Theory and practice are not parallel lines, they need to cross. The focal point of the discussion is to apply the theory to the real life. It is better to cut a long story short, providing a personal example, than ramble around theory and pad your answer with meaningless words. You can pass the test answering ABC but fail when it comes to practice. Step 7: Publish your post on time Each and every post or comment should be made on time. If you are asked to start with posting and only then move on to making responses, do it in the required way. First post and only then take your time to respond to the appealing post. The worst thing that might happen to you is the professor who found out that you had failed to meet such an easy requirement. Do it properly and start an intense yet reasoned discussion. You may get additional points for that.

Mein Name Ist Hase - Ich wei Bescheid - German Idioms

Mein Name Ist Hase - Ich wei Bescheid - German Idioms Like actually every language, the German language has a variety of expressions that are not really easy to understand as their literal translation usually doesnt make any sense. Those are best learned in an appropriate context. I will present a few interesting German idioms to you and add a literal translation as well as a similar English expression below it and if available some etymological information. Auf gehts: Mein Name ist Hase, ich wei von nichts. Lit.:   My name is hare, I know of nothing.  Fig.: I don’t know about anythingWhere does this come from?This expression has nothing to do with hares, bunnies or any other animal. It has to do with a certain man named Victor von Hase. Hase was a law student in Heidelberg in the 19th century. He got into trouble with the law when he helped his friend flee to France after he shot another student in a duel. When Hase was asked in court what his involvement was, he declared: â€Å"Mein Name ist Hase; ich verneine die Generalfragen; ich weiß von nichts.† (My name is Hase; I negate the general questions; I know of nothing) From that phrase came the expression that is still in use today.Funny FactThere is a popular song from the1970s by Chris Roberts with the same title that you might enjoy: Mein Name ist Hase. Viele Hunde sind des Hasen Tod Many dogs are of-the hare deathMany hounds soon catch the hare.   There is not much one person can do against many. Sehen wie der Hase luft See how the hare runs.See how the wind blows Da liegt der Hase im Pfeffer There lies the hare in-the pepper.That’s the fly in the ointment. (A small annoyance that spoils the whole thing.) Ein alter Hase An old hare.An old-timer / old-stager Wie ein Kaninchen vor der Schlange stehen Like a rabbit in-fron-of the snake stand.A deer caught in the headlights Das Ei des Kolumbus The egg of-theL Columbus.An easy solution to a complex problem Man muss sie wie ein rohes Ei behandeln One has-to handle her like a raw egg.To handle someone with kid gloves. Er sieht aus, wie aus dem Ei gepellt He looks as if (he was) pealed out of the egg.When somebody looks well put-gether. Der ist ein richtiger Hasenfu Hes a real hare-foot.He’s chicken. Der ist ein Angsthase Hes a fear-hare.He’s chicken Er ist ein Eierkopf He’s an egghead. (Hes a thinker but in a negative way) Where does this come from?This expression comes from the prejudice that scientists very often have a (semi) bald head which then reminds us of an egg. EDITED: 15th of June 2015 by Michael Schmitz

Themes in The Death of the Hired Man Essay Example | Topics and Well Written Essays - 500 words

Themes in The Death of the Hired Man - Essay Example The poem is very descriptive as it focuses on the man’s life as known by the ones hiring. The two talking to each other in the poem give the reader an overview of their perception of the hired man. Robert Frost uses descriptive elements to show the class and type of those described in the poem. The text written in the poem is very descriptive as it allows the reader to create their own description and image regarding the focus of the poem. The reader can create a personal image of the individuals talking in the poem and the description of the man. By the use of grammar and word placement, it is likely that those discussing the hired man were southern. They speak of the man as if he was somewhat mysterious. Throughout the poem it is referenced that those discussing the man question his life. They discuss where he comes from, his family, and his travels. â€Å"His Brother’s Rich, a somebody-director in the bank† (Line 133, Frost Robert, Death of the Hired Man). The two are talking about the man as if they are reviewing the life of someone who has died. Although it is not revealed exactly until the end of the poem, it is hinted the man is dead. The title of the poem gives the reader a focus of whom those in the poem are discussing. Since the reader is aware that the man is hired this helps to understand who they are describing. The man was likely a good worker but came and went often.

Blow the Whistle or Breath Insulation Essay Example | Topics and Well Written Essays - 750 words

Blow the Whistle or Breath Insulation - Essay Example The issue was dealt with by county inspector who recommended the improvement of the condition such as cleaning of all fallen fibers and removal of the asbestos or sealing of the pipes. However, the management did nothing to change the situation apart from cleaning the fallen asbestos. They however informed the workers to continue working in the same environment, but never to do anything that will disturb the asbestos and cause fibers to fall off. The high cost of eliminating the asbestos hazard prohibited the company from implementing the recommendations of county inspector. The dilemma in this case is whether the high cost of mitigating the risk posed by asbestos to the workers is worth the health risk to the workers. The workers are in disagreement as to whether asbestos truly cause cancer and whether the company should incur that cost in order to implement the recommended action by the county inspector. Some workers believe that if the asbestos is left undisturbed, there are no fi bers hence no health risk to those working in that environment. Main ethical principles in Manly Construction Company The working regulations require both workers and employers to be truthful in their operations (Anonymous, 16). In this case, Manly Construction Company is deceitful by assuring workers that the environment is safe for them yet they warn workers against revealing their negligence to the external stakeholders. The company has already been fined by the county inspector and requested to clean up the fallen asbestos. The county inspector further recommended the removal of asbestos or sealing of the pipes, but the company has refused to do so due to high cost involved in executing the recommendations. The ethical principles require individuals to be given an opportunity to exercise their autonomy of expressing their views and ideas regarding the issues affecting them (Anonymous, 18). In the case of Manly Construction Company, the workers have no autonomy to speak up their mind or enjoy better working conditions. The company’s management is forcing them to work in a risky environment by assuring them it is safe yet they do not the workers to share their views regarding the risk they are exposed to with external stakeholders. The company is acting unfairly by issuing threats to workers and by failing to protect workers against dangerous asbestos (Anonymous, 19). It is not in order for the organization to force employees to work in an environment that is likely to cause them health problems such as contracting cancerous diseases. This may result to disagreement between workers and employers since the only alternative for workers is to expose the malpractices of the company hence the workers may end up being fired from their jobs. The company is acting against the law since they have failed to rectify the issues that are posing threat to the workers despite the county inspector’s recommendations for the company to do so (Anonymous, 25). Fur thermore, the company is prohibiting the workers from sharing their experiences with corporate world since they are aware of the consequences it will pose to the company’s image. The main issue is balancing between the cost of mitigating the health hazard the current condition in the company is posing to the workers and wellbeing of the employees. The condition in Manly Construction Company affects both workers and the organization. The workers are exposed to cancerous diseases, while the organization has already been fined by county inspector and are likely to lose contracts in case they are exposed by their workers. If the workers suffer health problems the company will have to incur

Buyer behaviour mkt 2240 Essay Example | Topics and Well Written Essays - 3000 words

Buyer behaviour mkt 2240 - Essay Example "If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them. Buyer behaviour is focused upon the needs of individuals, groups and organisations." (Consumer Buyer Behaviour. 2007). Buyer behaviour is a result of the needs of the consumers. The behaviour of a buyer is his urge to satisfy his needs. The needs of a human being are classified into five by Abraham Maslow. The classification of needs by Maslow is Physiological, Security, Social, Esteem and Self Actualisation needs. According to him physiological need that is the need to satisfy his basic requirements such as food, water, cloth and shelter is the first need of a person. After that the need for safety arises and then the social, esteem and self actualisation needs arises. He says that person will show the urge for a particular need only when his lower level need is satisfied. There are also various other theories that speaks about buyer behaviour. There are many factors that constitute the behaviour of the buyers. Those factors are personality, culture, social groups, perception, attitude, social classes, reference groups etc. The needs of a person and the factors that affect the buyer behaviour are very closely related. If the marketers are really aware of what the needs of the consumers are they can launch their product in the market without any risk of slow movement of goods in the market. A careful and detailed market research will help the companies to understand the behaviour of the buyers properly. The basic motive behind all the buyer behaviour is to lead a better lifestyle. This research work looks into buyer behaviour on a different perspective. Here the interest of the persons for different modes of transport is studied in order to examine the different buyer behaviours. For this purpose of a sample of families from various background is taken to understand the factors that constitute various behaviours. The behaviour of the family is analysed on the basis of ego, attitude, reference groups, personality, attitudes, social classes and personality. Mode of transport is a good means to study how the behaviour of various persons changes at different situations. The choice of the mode of transport generally changes on the basis of the financial background and social status of the persons. Influence of the group that one belongs will also have very good influence on the choice of the mode of transport. Age is also a factor that leads to difference in the choice of mode of transport by different persons. Above all the ego of a person also influences his choi ce of the mode of transport. The different theories that are related to buyer behaviour are seen in brief in this report. Then the different factors that lead to the behaviour of the buyers are seen. After carefully analysing those factors and theories it is integrated into the case of the chosen families to study how the buyer behaviour and the choice of mode of transport are interrelated. Brief accounts of the demographic element of the families are also given later on in the report. Literature framework The main theory that explains the human needs and buyer behaviour theory is Abraham Maslow's 'Need Hierarchy Theory'. Abraham Maslow classified human needs into 5 levels. Beginning from the lower level it is classified as

Research paper Essay Example | Topics and Well Written Essays - 1000 words - 4

Research paper - Essay Example This was not always the case, however, as strict notions of sexual norms pervaded society since time immemorial. It was only recently, in the late 19th century, that the right to sexual freedom emerged and gained momentum thru the efforts of activists who risk the scorn of a morally-rigid society. This paper will explore and analyze how events in the 19th to the 20th century caused American society to break its traditional norms and beliefs regarding women’s right to sexual freedom. The Path to Sexuality Prior to the events concerning sexual freedom in the 19th century, America considered women as fragile beings belonging only to the home. Any tendencies for extracurricular sexual thoughts were repressed, generally frowned upon and considered as unnatural. Homosexuality, prostitution or any form of sexual determination by women is conceived as impure. The concept of ownership of one’s own body for women was basically unheard of in a highly patriarchal 19th century Ameri can society. Women were expected to be pure, pious, chaste and capable in domestic affairs. American society cherished the notions of morality where women were expected to have sex only with their husbands while it was acceptable for men to have multiple partners. They were also expected to stay with their husbands even if an affair is uncovered as divorce was not made available to them. Any woman who has sexual contact with another aside from her husband was considered as ruined or fallen. There were cases where girls who had lost their virginity due to rape had been humiliated and casted out of their communities because of engaging pre-marital sex (Forman, 12-14). Sexuality for women had legal and moral repercussions as opposed to men whose sexual activities were highly unrestricted. This social norm was to be greatly challenged thru the activism of Victoria Woodhull, the first ever woman who ran for the United States presidency. Woodhull spoke frankly about the shackles women wer e expected to endure such as loveless marriages and limitations on who to have sexual relationship (Athey, 15-19). According to her, this should not be the case as: ‘To woman, by nature, belongs the right of sexual determination.†¦When woman rises from sexual slavery to sexual freedom, into the ownership and control of her sexual organs, and man is obliged to respect this freedom, then will this instinct become pure and holy; then will woman be raised from the iniquity and morbidness in which she now wallows for existence, and the intensity and glory of her functions be increased a hundred-fold’. (Athey, 16) Woodhull, and so many others until now, challenge this notion as it implicitly depict women as lower than men as the latter is not bound by such restrictions. On Prostitution Selling a woman’s body for sexual pleasure is touted to be the oldest profession in the world yet it is also one of the most prosecuted acts due to pervading notions of immorality a nd inappropriateness. Religious inclinations considered the body as a sacred vessel and prostitution is believed to be an outright violation of moral doctrines as it deviates from the notion of marriage and procreation. Prostitution was a taboo never to be tolerated. The problem, however, is that women who engage in this trade bore the brunt of the stigma. From biblical

Cat's Cradle Essay Example | Topics and Well Written Essays - 750 words - 1

Cat's Cradle - Essay Example However, a successful military asset, the machine on the other side had destructive impact to the environment as it could destroy the whole nation’s water supply. This would then lead to the eventual demise of any water body. In the end, Hoinekker’s search for truth ended up with an invention presenting pending threat to the entire humanity (Vonnegut 22-25). After the invention, the scientist comes to terms with the reality that scientific quest for the truth does not in any way result to the solution of human problems. According to Vonnegut, science main aim is to discover new problems to humans rather than discovering solutions.However, scientists have never come to realize the injustice that they are doing to humanity because of their obsession with the pretext of discovering the truth. The writer through the referring to Jonah presents religion as more relevant and less dangerous when compared to science.However,religion does not lack its fare share shortcomings and paradoxes though they are mild when compared to those of science. Religion derives its usefulness not from its ability in telling or finding the truth but from its function in giving people elaborate lies to believe in. Similarities between Bokonon and Jonah come in the ability of both to offer lies that make human beings feel better. Religion is able to achieve this within the people’s destitute nature and lack of purpose. Jonah despite pending disaster gave people home and even went as far as declining to take God’s message of destruction to the people of Nineveh. The core theme derived from Bokononism is that it is the responsibility of man to give life meaning necessitated by the fact that it inherently has no meaning.Bokonon therefore exploits this avenue to provide people with one lie after the other so long as they continue making people feel better. It prevents people from identifying with the truth of Hobbes

Research paper Essay Example | Topics and Well Written Essays - 1000 words - 4

Research paper - Essay Example This was not always the case, however, as strict notions of sexual norms pervaded society since time immemorial. It was only recently, in the late 19th century, that the right to sexual freedom emerged and gained momentum thru the efforts of activists who risk the scorn of a morally-rigid society. This paper will explore and analyze how events in the 19th to the 20th century caused American society to break its traditional norms and beliefs regarding women’s right to sexual freedom. The Path to Sexuality Prior to the events concerning sexual freedom in the 19th century, America considered women as fragile beings belonging only to the home. Any tendencies for extracurricular sexual thoughts were repressed, generally frowned upon and considered as unnatural. Homosexuality, prostitution or any form of sexual determination by women is conceived as impure. The concept of ownership of one’s own body for women was basically unheard of in a highly patriarchal 19th century Ameri can society. Women were expected to be pure, pious, chaste and capable in domestic affairs. American society cherished the notions of morality where women were expected to have sex only with their husbands while it was acceptable for men to have multiple partners. They were also expected to stay with their husbands even if an affair is uncovered as divorce was not made available to them. Any woman who has sexual contact with another aside from her husband was considered as ruined or fallen. There were cases where girls who had lost their virginity due to rape had been humiliated and casted out of their communities because of engaging pre-marital sex (Forman, 12-14). Sexuality for women had legal and moral repercussions as opposed to men whose sexual activities were highly unrestricted. This social norm was to be greatly challenged thru the activism of Victoria Woodhull, the first ever woman who ran for the United States presidency. Woodhull spoke frankly about the shackles women wer e expected to endure such as loveless marriages and limitations on who to have sexual relationship (Athey, 15-19). According to her, this should not be the case as: ‘To woman, by nature, belongs the right of sexual determination.†¦When woman rises from sexual slavery to sexual freedom, into the ownership and control of her sexual organs, and man is obliged to respect this freedom, then will this instinct become pure and holy; then will woman be raised from the iniquity and morbidness in which she now wallows for existence, and the intensity and glory of her functions be increased a hundred-fold’. (Athey, 16) Woodhull, and so many others until now, challenge this notion as it implicitly depict women as lower than men as the latter is not bound by such restrictions. On Prostitution Selling a woman’s body for sexual pleasure is touted to be the oldest profession in the world yet it is also one of the most prosecuted acts due to pervading notions of immorality a nd inappropriateness. Religious inclinations considered the body as a sacred vessel and prostitution is believed to be an outright violation of moral doctrines as it deviates from the notion of marriage and procreation. Prostitution was a taboo never to be tolerated. The problem, however, is that women who engage in this trade bore the brunt of the stigma. From biblical

Public Relation Essay Example | Topics and Well Written Essays - 1500 words

Public Relation - Essay Example is severely criticized of poor service or of that case on controversial mobile phone hacking ,admittedly done by News of the World against murdered schoolgirls and those families of terror victims in London, which led its closure after 168 years of business operation and serving about 7.5 million readers (Adam, 2011). 1. What has caused British public opinion to turn against Rupert Murdoch’s News International in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? Give reasons for your answer. What are the key lessons of this case for business in general? 2. According to Damian Carrington (2011), gaining public support is the key to successfully introduce novel technologies such as nuclear power and genetically modified food. Do you agree? Why or why not? What role should public relations play in this regard, bearing in mind the observation of George Monbiot (2011) that public distrust of corporations is partly due to perceptions of ‘industry spin’? 3. What light does the story of vodafail.com shed on public relations in the new era of social media? How can companies protect their reputations in the digital age? (Grunig and Hunt 1984) would be most appropriate to building public trust in new technologies. Opinions that are publicized or broadcasted can powerfully affect trade, public policy, and social relations. It can destroy or can reconstruct, depending on the ideation, framework, ideological influences, experiences, level of education, social precept, norms, needs, emotional causes, including idiosyncrasies. Human beings, considered as social animals, have their respective value-orientation, needs, emotions, abilities and personalities. Value-orientation refers to how a person attributes some importance to a subject or object of opinion. The latitude of discussion of an issue is widespread depending on the number of persons, stakeholders or persons that would be affected.

Business Leadership Essay Example for Free

Business Leadership Essay 3. Introduction Leadership has long been a major field of interest among the organization and businesses in the world. It is an issue that affects us all, be in the corporate world or at home. Not only we influenced and affected by it, we are also called upon to exercise it. Whether we are involved in leading government or business, guiding young minds or leading a family, everyone has a leadership role to play. Morse and Buss (2007) defines leadership as a process of influence where a person or group influences others to work towards a common goal. Good leaders inspire others to do their best. They help others to work together to accomplish their goals. Leadership is also about being a good role model. According to Stashevsky and Burke (2006) leadership is about coping with change. Leaders set up direction by developing a vision of the future, aligning others by communication the vision and inspiring their people to overcome problems. According to McKinney (2000), American newspaper commentator Walter Lippmann defined leaders as the custodians of a nations ideals, the beliefs it cherishes, of its permanent hopes, of the faith which makes a nation out of a mere aggregation of individuals. In other words, leaders have the ability to affect human behavior to accomplish a mission or to achieve a specific goal. Leadership is subjected to close research from the theoretical and practical viewpoints. In the early days, leadership theories mainly focused on the characteristics or behaviors of successful leaders. Today, leadership theories have expanded to consider the role of the followers and contextual natural of leadership. Adair (2003, page 7-38) described a leader as a person (with leadership qualities) who has the appropriate knowledge and skill to lead a group to achieve their goals and objectives willingly. However, personality and character cannot be left out of the leadership. Their personal qualities, their reaction to the demands of the situation, or a combination of these, attract followers to their leadership style. An individual who is appointed to a leadership position (manager), must possess adequate personal attitude and skills to lead the team. They need to continuously improve their attitude, skills and knowledge to achieve higher levels of excellence. According to Coate (2007, p.304) leaders and managers need to see beyond the next quarterly returns or the immediate production deadline. They need to look at the big pictures, peep into the future, and set the organization’s mission and vision firmly in place. An effective leader is a good planner, instructor and organizer. Leader needs to be good at evaluating performance, judging people (customers or crews) and to be able to foresee the outcome of an action (or inaction). The visionary leader leads the team to stay focused on their targets and objectives. Leaders can push a team to achieve things they didn’t know were possible. Visionary leadership is an indispensable guide leaders at all levels, from top executives to head of divisions and departments, from large corporations to small business, from manufacturing and service organizations to government and non-profit institutions (Bass, 1995). Leadership style models help to achieve effective leaders which include the involvement of the employees in discussions with their supervisors from time to time and decision making. The leadership style will have great impact on others. Effective leaders provide motivation, inspiration and are well connected with their team members. Effective leadership style will bring proper accomplishment of goals and objectives. It also helps to understand human behaviour in wider perspective and helps in developing positive self-awareness. They providing mentorship and guidance, and rallying the team to achieve bigger and better things. Motivation is another important aspect of good leadership (Curry, 1998). Motivation can improve morale and productivity, resulting in overall improvement in efficiency and team productivity. Every organization needs leaders at every level. Leadership in business is important because it is about building teams and communicating so that everyone works to crate synergy. This is a key ingredient to successful businesses and championship teams. Although thousands of research studies have been conducted to prove which leadership style is best applicable in the organization, but still there are no conclusions. The â€Å"best† leadership seems to occur when the leaders’ style matches to the actual situation. Each of the leadership styles can be effective in the right situation. The most effective leadership styles depend on the interaction among people, characteristics of the situation, and the leader (manager) personality. 4. The analysis of Steve Jobs personality and leadership with leadership theories Steve Jobs, Apple’s CEO and the man who almost single handed-ly made Apple one of the key players in advance technologies. I disagree that Steve Jobs’ leadership style does not match the theories of leadership. Although he had his fair share of unconventional ways, Steve did indeed practice numerous leadership styles that are aligned to theories presented in textbooks and business journals. In fact, there is a general consensus that Steve Jobs is a wilful and driven leader and he is the leader of one of the most outstanding companies in the history of business. Visionary and Transformational Leadership Steve Jobs once said â€Å"I want to put a ding in the universe.†-Steve Jobs (Kahney, 2011. p.150). This statement gives us some insight into his leadership characteristics and the focus on ideation that led Apple to where it is today under his leadership. Indeed, Steve was driven by passion and a powerful vision. Steve’s visionary leadership articulate his people with great inspiration, thus transforming it in same way. The strength of Steve’s vision and passion, coupled with innovation culture that was already in place made the generation of group passion, and eventually the task, and ultimately the sale, much easier (Sander, 2012 p.52). He was able to combine his great ideas with his strong perception of consumer desires, marketing strategy and management skills. Steve had planned for the products; he provided the visions, the tools and the solid working environment for his people. He transmitted energy to his people, giving them a new sense of confidence in a chieving the vision. He was a follower of Zen (Sander, 2012), honed by Zen’s training and ideology. Focus was ingrained in Steve’s personality. A leader needs to love what he or she does (Graves, 2011). Steve focuses his attention on his products, believes in his ideas and never gives in to failure. These are perhaps the keys to his success as a transformational leader. Cherry (2012) defined transformational leadership as a type of leadership style that leaders to positive changes in those who follow. Transformational leaders are generally energetic, enthusiastic, visionary and passionate. Not only are these leaders concerned and involved in the process; they are also focused on helping every member of the group succeed. Steve Jobs has created the whole culture within his company, a culture that pursues innovation, devotion to creating great â€Å"killer† products, motivation and promotion of self-interest among his people, marketing vision and concentration on quality. Transformational leaders encourages promotes values, belief, and sense of responsibilities (Bass Ringgio, 2006). Steve Jobs has all the necessary att ributes to be considered on. In 1997, Steve returned to Apple when the company was in the crisis. He took the reins and made sweeping changes, re-structuring and resizing the organization. He reviewed the situation and concluded that a small team of talents is more useful and productive than crowds of less talented people. From there, he delegated and gave full support to the team. One of the recurring themes was Jobs’ â€Å"reality distortion field,† his ability to convince those around him that his version of reality was true, his ability to impose his will upon others in a way that made the seemingly impossible become possible. Jobs felt that if he could make Apple’s products attractive, stylish and appealing, people would ultimately flock to them. Jobs was convinces that he knew the best, eschewing market research in lieu of the belief that consumers would want what he tells them to want, insisting on a closed system of end –to-end control by Apple because he didn’t want outsiders screwing up what he was creating. â€Å"The more you saw him as having mystique, the more it went hand in hand with him being a visionary.† (Dailey, 2011) Steve Jobs’ carefully constructed web secrecy, peppered with some hints of vulnerability and accessibility-he was famous for answering customer emails-only added to the looming legend that grew with each Apple innovation. Jobs had received numbers of honors and recognition for his influence in the mobile technology and music industries. He has widely been referred as visionary leader. Charismatic Leadership Steve Jobs also classified as charismatic and visionary leader. Charismatic leadership results when a leader uses the force of personal abilities and talents to create profound and extraordinary effect on followers (Nelson, 2012). Many people who worked for Jobs experienced burnout and describes him as an intimidators, but on hindsight they appreciate and relish the experience. Research shows that people who work for the intimidator (Steve Jobs) were often find the experience â€Å"profoundly educational, even transformational.† (Kahney, 2011 p.172) Steve often insists on things that are seemingly impossible. He believes that eventually even the thorniest problem is solvable. He works people hard and heaps on stress. But, the end result is usually a great piece of work. He believes in his decisions for the company; and his self-confidence led him to success. True leaders are always looking over the horizon for the next opportunity. It is this quest that keeps them going and so metimes they find their true mission along the way, as Steve did (Elliot Simon, 2011). Innovative Leadership Sander (2012) defined innovation in a way that made sense to Steve Jobs â€Å"Innovation is an invention with customer and a marketable vision in mind† Innovation is to introduce something new. A combination of two processes: generating new ideas and implementation the new idea. Innovation calls for good leadership and management at all levels of the organization. Good leaders will stimulate their team to be more ‘hands on’ and to have greater interest in their work, which in turn, leads to the generation of more great ideas (Adair and Thomas, 2004). An innovative leader faces two key challenges. Firstly, to strike the right balance between running the current business and growing the new business. Secondly, in sensing untapped market needs and choosing a promising area to purse (Deschamps, 2008). In Steve’s innovation model has six important components: Customer, Vision, Culture, Product, Message and Brand (Sander, 2012). Steve Jobs inspired his people, he is deeply involved at almost every level with almost every critical projects. He injects energy and guides his people towards developing a solution. His deep involvement makes them feel important and as a result, eager to beat expectation. â€Å"There’s not an ounce of democracy at Apple. That’s what makes it a paragon of such traditional corporate values as top-down leadership, sharply hierarchical organisation and centralised control. It’s Steve’s company — pursuing his vision, at his pace, with his team, making his products. Without Steve Jobs’ authoritarian leadership, Apple would be just another Silicon Valley outfit†(Chaudhury, 2012). When Steve return to Apple, he was described as practising tyrannical leadership style — fire and forced at will — t o ensure that his employees delivered products that consumers lusted for, in an ever-evolving digital world. It certainly worked. Steve is the follower of Zen. Maslin (2001) researched that â€Å"His Zen awareness was not accompanied by an excess of calm, peace of mind or interpersonal mellowness,† and â€Å"He could stun an unsuspecting victim with an emotional towel-snap, perfectly aimed.† As an autocratic leader, Steve Jobs is forceful and demands nothing less than total control. He makes the decisions, announces them and expecting others to carry them out without a question. One of the things that Mr Jobs did, which was very unlike anyone else, was he did it his way, (Dailey, 2011). Steve Jobs choose to lead his team from the front, spearheading the innovation and constantly renewed products of the company. The autocratic nature of his leadership also bears some transactional traits, such as using verbal lashings at employees (Lin, 2011). In meetings, Jobs was infamous for creating an atmosphere of fear. He had been described by some as being harsh, petulant and even boorish at times. Although it was not easy working for J obs, those who can weather it tend to be loyal (Kahney, 2011. p.108). Steve gained respect from both inside and outside the company by maintaining his focus despite his fame and fortune. He was certainly one of the most influential business leaders of his time. â€Å"There’s not an ounce of democracy at Apple. That’s what makes it a paragon of such traditional corporate values as top-down leadership, sharply hierarchical organisation and centralised control. It’s Steve’s company — pursuing his vision, at his pace, with his team, making his products. Without Steve Jobs’ authoritarian leadership, Apple would be just another Silicon Valley outfit†(Chaudhury, 2012). When Steve return to Apple, he was described as practising tyrannical leadership style — fire and forced at will — to ensure that his employees delivered products that consumers lusted for, in an ever-evolving digital world. It certainly worked. Steve is the follower of Zen. Maslin (2001) researched that â€Å"His Zen awareness was not accompanied by an excess of calm, peace of mind or interpersonal mellowness,† and â€Å"He could stun an unsuspecting victim with an emotional towel-snap, perfectly aimed.† A s an autocratic leader, Steve Jobs is forceful and demands nothing less than total control. He makes the decisions, announces them and expecting others to carry them out without a question. One of the things that Mr Jobs did, which was very unlike anyone else, was he did it his way, (Dailey, 2011). Steve Jobs choose to lead his team from the front, spearheading the innovation and constantly renewed products of the company. The autocratic nature of his leadership also bears some transactional traits, such as using verbal lashings at employees (Lin, 2011). In meetings, Jobs was infamous for creating an atmosphere of fear. He had been described by some as being harsh, petulant and even boorish at times. Although it was not easy working for Jobs, those who can weather it tend to be loyal (Kahney, 2011. p.108). Steve gained respect from both inside and outside the company by maintaining his focus despite his fame and fortune. He was certainly one of the most influential business leaders of his time. â€Å"There’s not an ounce of democracy at Apple. That’s what makes it a paragon of such traditional corporate values as top-down leadership, sharply hierarchical organisation and centralised control. It’s Steve’s company — pursuing his vision, at his pace, with his team, making his products. Without Steve Jobs’ authoritarian leadership, Apple would be just another Silicon Valley outfit†(Chaudhury, 2012). When Steve return to Apple, he was described as practising tyrannical leadership style — fire and forced at will — to ensure that his employees delivered products that consumers lusted for, in an ever-evolving digital world. It certainly worked. Steve is the follower of Zen. Maslin (2001) researched that â€Å"His Zen awareness was not accompanied by an excess of calm, peace of mind or interpersonal mellowness,† and â€Å"He could stun an unsuspecting victim with an emotional towel-snap, perfectly aimed.† A s an autocratic leader, Steve Jobs is forceful and demands nothing less than total control. He makes the decisions, announces them and expecting others to carry them out without a question. One of the things that Mr Jobs did, which was very unlike anyone else, was he did it his way, (Dailey, 2011). Steve Jobs choose to lead his team from the front, spearheading the innovation and constantly renewed products of the company. The autocratic nature of his leadership also bears some transactional traits, such as using verbal lashings at employees (Lin, 2011). In meetings, Jobs was infamous for creating an atmosphere of fear. He had been described by some as being harsh, petulant and even boorish at times. Although it was not easy working for Jobs, those who can weather it tend to be loyal (Kahney, 2011. p.108). Steve gained respect from both inside and outside the company by maintaining his focus despite his fame and fortune. He was certainly one of the most influential business leaders of his time. â€Å"There’s not an ounce of democracy at Apple. That’s what makes it a paragon of such traditional corporate values as top-down leadership, sharply hierarchical organisation and centralised control. It’s Steve’s company — pursuing his vision, at his pace, with his team, making his products. Without Steve Jobs’ authoritarian leadership, Apple would be just another Silicon Valley outfit†(Chaudhury, 2012). When Steve return to Apple, he was described as practising tyrannical leadership style — fire and forced at will — to ensure that his employees delivered products that consumers lusted for, in an ever-evolving digital world. It certainly worked. Steve is the follower of Zen. Maslin (2001) researched that â€Å"His Zen awareness was not accompanied by an excess of calm, peace of mind or interpersonal mellowness,† and â€Å"He could stun an unsuspecting victim with an emotional towel-snap, perfectly aimed.† As an autocratic leader, Steve Jobs is forceful and demands nothing less than total control. He makes the decisions, announces them and expecting others to carry them out without a question. One of the things that Mr Jobs did, which was very unlike anyone else, was he did it his way, (Dailey, 2011). Steve Jobs choose to lead his team from the front, spearheading the innovation and constantly renewed products of the company. The autocratic nature of his leadership also bears some transactional traits, such as using verbal lashings at employees (Lin, 2011). In meetings, Jobs was infamous for creating an atmosphere of fear. He had been described by some as being harsh, petulant and even boorish at times. Although it was not easy working for Jobs, those who can weather it tend to be loyal (Kahney, 2011. p.108). Steve gained respect from both inside and outside the company by maintaining his focus despite his fame and fortune. He was certainly one of the most influential business leaders of his time. In reality, Steve truly appreciates and cherishes his people. Free products are the norm, with every employee receiving an iPhone at the product’s launch. According to Elliot and Simon (2011, p.73-83), the most memorable example is Steve’s decision that the signature of the original engineer would be etched on the inside of the cases of Macs. Such rewards created much staff satisfaction and motivation, as they felt that they are part of the product. People become more connected to their work. Indeed, he finds ways to assure his employees that he appreciates their contribution and that they are essential to the product’s success. Steve Jobs’ leadership style was complex. He was intensely focused when committed, confident to take risky leaps, and charismatic enough to enlist corps of employees and customers in the incessant pursuit of his aspirations. Steve was firm when he stepped back into Apple and began his drastic reorganization. He was clear and knew what had to be done. He is passionate of what he did, believing that he is pursuing a higher cause in the processes. The result is an Apple culture that borders brand fanaticism and radical customer devotion. Although Jobs was highly criticized for his autocratic leadership style, he has successfully revolutionized the Apple Company. 5. Steve Jobs’ leadership style within contemporary leader Steve Jobs will likely be remembered as one of the most successful and iconic leaders of the last half century. He is admired for his vision, innovation and passion on products yet often hated for his autocratic and intimidating leadership style. In comparison, William (Bill) H. Gates III, co-founder, chairman and chief executive officer of Microsoft Corporation has also been described as one of the most successful entrepreneurs in the world. Despite their similar ambitions in the technology and business arena, they have very different personality and leadership style. The competition and rivalry between Gates and Jobs has become one of the most enduring and fascinating subject in the American business industry. Both of them had important impacts on the world. Both young men were born in the same year (1955), they set out from the same beginning point, but with radically different personalities. Both dropped out of college and launched their own businesses. Apple ushered in the era of personal mobile computing in many respects. Microsoft’s had made it possible for a generation of computer scientists to learn and thrive. Apple has perfected the art of delivering fantastic consumer products. Microsoft has worked diligently to make the enterprise more efficient. It is impossible to deny each corporation’s contribution. Each has his own unique strengths. Nevertheless, both are well-known and idolized by many. Comparing their business philosophy, Microsoft’s â€Å"A computer on every desk in every house, running Microsoft software† (Livingston, 1994) is concerned about running their software in every computer. Apple’s â€Å"Make computers accessible to everyone and make it easy to use† (Gruman, 2011) is more about making their computers easy to use and easily accessible to everyone. â€Å"He was every bit as intense, believed in revoluti onary way of using computers. But not in engineer approach, (but rather) a design approach, and that had huge strength, particularly the last where he ran Apple. He was able to do incredible work.† (Parrish, 2012) Steve Jobs was more intuitive and had a greater instinct to make â€Å"impossible† happen and design delightful. He had passion for perfection, which make him demanding. In Steve Jobs organization, there are only two categories, thought: If you weren’t brilliant, you were that other thing, a bozo. But with Steve, no matter how brilliant he knew you were, one remark that didn’t, by his standard, measure up, and he’d immediately label you a bozo. Even in front of other people (Elliot and Simon, 2011). Steve Jobs relies on forcing to resolve conflict such as in questions about design issues (DuBrin, 2008). According to Kahney (2011), Steve is forceful, intimidating, brutal, and ruthless, and tyrants were words used to describe Steve’s autocratic leadership style. He was obsessively controlling, throwing tantrums and yelling at employees and board members. â€Å"A bunch of amateurs† or â⠂¬Å"well, you’re a bunch of idiots.† (Kahney, 2011) He could tear down someone’s ideas or the person in public if they not able to achieve what he wanted. Bill is known to project a more democratic leadership style. Although he does not address anyone by name, hand out praise or stroke any egos, he does listens intently and has his temper mostly in check. He is good in computer technology knowledge and coding. His thinks more practically. His mind is more practical, disciplines and abundant in analytic processing power. Even when he disagreed with a staff’s analysis of certain issue, his response was â€Å"Educate me on that†. After a minute or so, he cuts off the discussion by saying, â€Å"Send me the specs† (Isaacson, 1997). In Apple, there is much secrecy in corporate decision making, which often led to sudden and unanticipated changes. According to Elliot and Simon (2011), Steve will gather the people in separate teams, kept isolated from the distractions and interferences of the rest of the company. Each team knew only of the parts they need to create, without any discussion or knowledge of the big picture. In contrast, Gates spends much of his time communicating with his team and consulting his IT specialist about how new products can be woven into industry standard products. He involved his subordinate in decision making. Bill Gates’ democratic leadership style is a reflection of his more practical and disciplined mind set (Isaacson, 1997). Under Gates’ leadership, Microsoft Corporation flourished, consistently landing in Fortune’s â€Å"100 Best Companies to Work For† (Lussier, 2008). Both leaders are practising different leadership style: Democratic and Autocratic. The leadership styles are extreme, whereas in practice the behaviour of many, perhaps most, leaders in business will be somewhere between the two. Jobs and Gates believe in recruiting and retaining the best talents. However, Apple does not offer relevant formal training or development opportunities for its employees. Rather, employees are expected to gain new knowledge on their own (Muller, 2010). One of the Steve’s principal is to hire the best-â€Å"A-people† (Elliot and Simon, 2011). Steve wants only real talent people in the company. There are no training or knowledge sharing in projects or pr oducts. He expects excellent ideas and results from his people. In Microsoft, on the other hand, believes in staff training and development. â€Å"We’ve had technology a long time. We had some very sophisticated staff members. What Gates really allowed us to do is to roll it out further to more locations and people and give our staff the training and support to make that happen. (Greiner, 2003) They believe training is the most basic and sometimes most overlooked from knowledge sharing that need to go in a company. Despite the past decade of U.S. economic stagnation, Apple have grown continuously, and the stock price has advanced to the point where Apple is now the world’s most valuable firm, with a market cap of $391 billion, followed by Exxon-Mobil ($380 billion), IBM ($230 billion), and Microsoft ($228 billion) (Salsman, 2011). Steve Jobs had owned the wealthy company. Nevertheless, Steve Jobs is not known to be a philanthropist. Neither is he active in the charity work as compare to Bill Gates. Steve only concentrated on his products and company. He only public face his visions and products. He does not have the sense of â€Å"giving back† to the community. As a charity leader, Bill Gates frequently encourages his staff to contribute to charity, both in terms of money and time. Giving is large part of Microsoft’s corporate culture. Bill Gates and his wife started The Bill and Melinda Gates Foundation; take up issues such as poverty, famine, and disease around the world (Lesinski, 2009). This foundation focus on finding cures of diseases which are common in poor nations, also global development in farming and education. Bill Gates’ contribution to the community is a reflection of his character and moral. Bill Gates has shown a good example that other leaders should practice and imitate his humanity towards other nations who need helps. Steve Jobs is respected for his products, but Bill Gates is respected for both his products and philanthropic leadership. A well-rounded organization is not unlike a well-rounded individual, they should balance the prio rity of work, family, charity and personal interest (Brown, 2006). Gates’ visionary leadership style did not stop at product creation but extended to the creation of a dynasty. Microsoft has sales offices in nearly 60 countries and an international staff of 6200. Almost all of the employees are natives of the country in which they work. It is estimated that each overseas employees generates more than $1million in annual revenues. Gates tries to make certain that his foreign partners are in charge and that they share in the wealth (Lowe and Gates, 1998 p.74). He had acquired great wealth, something which he gladly shared with stockholders and employees. From his caring nature, Bill Gates had created â€Å"Microsoft Millionaires† from his programmers, managers and even secretaries. Gates’ vision of wealthy sharing has resulted in lifestyle improvement for every level of his employees. Although, Apple staff are well paid, their rewards for success are vastly and nowhere near that of Microsoft’s. According to Yourdon (2004), Steve commented that Macintosh projects â€Å"The journey is the reward.† Rewards in Apple are different. Steve allowed each designer to personally sign a placard that was reproduced and placed inside each Mac case (Sander, 2012). Rewards are nice and this is the way Steve reward and recognize his people. As a charismatic and autocratic leader, Steve’s vision ended at creating the most iconic and desired technological products in history, building the most valuable and renowned brand of his time. There is no doubt that Steve’s influence and vision will live on in the products and company he created. Steve Jobs and Bill Gates are the visionary leader who always think creatively and have great insight to expect the future, which eventually transform the IT technology and changed the world greatly. 6. Conclusion The purpose of this paper is to discuss of the relevant leadership idea and to explore the leadership styles and to explore the Steve Jobs’s leadership approach. Considering his influence and success at Apple, it is clear that a study of his leadership can provide valuable lessons for current and aspiring leaders. Steve has often been names one of the most prominent leaders in the US business circles. Despite his early demise, Steve Jobs has and is still touching the lives of people all around the world today. His life makes an amazing story because despite all the hardships he faced and against all odds he achieved what he said he set out to achieve: become a millionaire. He had dream and he would not stop until it was lived out. Despite the fact that Steve’s leadership style is sometimes considered overly authoritative and that his company as being too personality-centered, he was able to achieve unprecedented success. Some of his styles and principals can be considered universal and applicable to other business, but others should be applied with caution or adapted to the actual business situation. This brings to mind, one of the essential characteristics of the true leader-to be able to adopt and adapt as well as to accept differing opinion. There is much that we can learn from Steve-his passion, focus and influential nature. Influence does not stem from a set of management rules and techniques. Leaders who are passionate about their work, who are able to focus on things that matter most, and exercise unwavering resolve in their decision tend to have a greater influence on people around them. Only with such influence, can a leader create positive impact on their followers, their organization and even on themselves. 7. Reference : Adair, John (2003) Concise Adair on Leadership. Olympia Elibrary (Online) Available at : http://library.olympia.edu.my:2051/lib/olympia/docDetail.action?docID=10071301p00=good%20leader (Accessed : 21 May 2012). Adair, John and Thomas, Neil (2004) Concise Adair on Creativity and Innovation. London, GBR: Thorogood Publishing. Bass, Bernard M and Riggio, Ronald E (2008) Transformational Leadership, 2ndEdition. United States: Lawrence Erlbaum Associates, Inc. Bass, Jossey (1995) Visionary Leadership: creating a compelling sense of direction for your organization. Google Book (Online) Available at: http://books.google.com.my/books?id=RA3NgwfGEWYCdq=visionary+leadersource=gbs_book_similarbooks (Online) (Accessed: 23 May 2012). Brown, Mark Graham (2006) Baldrige Award Winning Quality. United States of America: Productivity Press. Cherry, Kendra (2012) Transformational Leadership. Available at: http://psychology.about.com/od/leadership/a/transformational.htm (Accessed: 21 May 2012). Chaudhury, Arindam (2012) The best CEO Are Autocrats. Available at: http://www.dailypioneer.com/columnists/item/51508-the-best-ceos-are-autocrats.html (Accessed: 23 May 2012). Coate, Patricia (2007) Focus on Leadership. Bradford, GBR: Emerald Group Publishing Ltd. Curry, Myron (1998) Article-Leadership: What Makes A Good Leader? Available at: http://www.business-marketing.com/article-leaders.php (Accessed: 17 May 2012). Dailey, Kate (2011) BBC News Magazine: The Cult of Steve Jobs. Available at: http://www.bbc.co.uk/news/magazine-15194365 (Accessed: 23 May 2012). Deschamps, Jean Phillipe (2008) Innovation Leaders. England: John Wiley Son Ltd. DuBrin, Andrew. J (2008) Essentials of Management. Google Book (Online) http://books.google.com.my/books?id=dNThzoekGQcCpg=PA470dq=steve+jobs+autocratichl=ensa=Xei=n33dT76kLpDtrQeXksy6DQved=0CEEQ6A EwAjgU#v=onepageq=steve%20jobs%20autocraticf=false (Accessed: 17 June 2012) Elliot, Jay and Simon, William L (2011) The Steve Jobs Way: iLeadership for a New Generation. United States of America: Vanguard Press. Greiner, Joy Marilyn (2004) Exemplary Public Libraries: Lessons in Leadership, Management, and Service. United States of America: A member of the Greenwood Publishing Group, Inc. Gruman, Galen (2011), Mac OS X Lion Bible. United States of America: John Wiley Son, Inc. Isaacson, Walter (1997) Time Magazine U.S: In Search of the Real Bill Gates. Available at: http://www.time.com/time/magazine/article/0,9171,1120657-13,00.html (Accessed: 23 May 2012) Kahney, Leander (2011) Inside Steve’s Brain. London: Atlantic Books. Lesinski, Jeanne. M (2009) Bill Gates: Entrepreneur and Philanthropist. U.S.A: Lerner Publishing Group, Inc. Lin, Lucas (2011) Leadership Lesson from Steve Jobs. Available at: http://www.articledashboard.com/Article/Leadership-Lessons-from-Steve-Jobs/1423163. (Accessed at: 22 May 2012). Livingston, Brian (1994) Infoworld. Google Book (Online) Available at: http://books.google.com.my/books?id=gzgEAAAAMBAJpg=PA30dq=A+computer+on+every+disk+in+every+house,+running+Microsoft+softwarehl=ensa=Xei=1vnET7O5JY6qrAeJwYjKCQredir_esc=y#v=onepageq=A%20computer%20on%20every%20disk%20in%20every%20house%2C%20running%20Microsoft%20softwaref=false (Accessed: 29 May 2012). Lowe, Janet and Gates, Bill (1998), Bill Gates Speaks: Insight from the Worlds Greatest Entrepreneur. United States of America: John Wiley Son, Inc. Lussier, Robert.N (2008) Management Fundamentals: Concepts, Applications, Skill Development. Google Book (Online) http://books.google.com.my/books?id=p0AIEuN6kg0Cpg=PA30dq=bill+gates+leadershiphl=ensa=Xei=hIHdT-XKCc-HrAew-omzDQved=0CDkQ6AEwATgK#v=onepageq=bill%20gates%20leadershipf=false (Accessed: 17 June 2012) Maslin, Janet (2011) Books Of Times: Making the iBio for Apple’s Genius. Available at:

Industrial Process Validation of Tablets: A Review

Industrial Process Validation of Tablets: A Review Abstract Tablets are used most in health care. They must be manufactured to the best quality. Process validation can assure the tablet products meet the pre-determined quality and can be reproduced consistently within the established limits. This review gives an introduction and general overview on process validation of tablet formulation. It is a requirement for good manufacturing practice and other regulatory requirements. Keywords: Process validation, Tablets, Validation protocol, Process design Introduction Tablets are the most widely used solid dosage form of medicament. It has number of advantages over other dosage forms, such as: simplicity, lowest cost, high convenience, dosage accuracy and stability of drug substance. Tablet as a dosage form comprises a mixture of active substances and excipients, usually in powder form, pressed or compacted into a solid dose. The excipients can include diluents, binders or granulating agents, glidants and lubricants to ensure efficient tabletting; disintegrants to promote tablet break-up in the digestive tract; sweeteners or flavors to enhance taste; and pigments to make the tablets visually attractive. A film coating is often applied to confer specific advances, including protection of the drug from the surrounding, modifying drug release, masking unpleasant taste or odour of the drug, improving product appearance, making it easier to swallow and so on [1]. Process validation is required by the Current Good Manufacturing Practices (cGMP) to consistently produce a desired quality product. In FDA guidance, process validation is defined as the collection and evaluation of data, from the process design stage through commercial production, which establishes scientific evidence that a process is capable of consistently delivering quality product 2]. Process validation involves a series of activities taking place over the lifecycle of the product and process. Thus it requires the manufacturer to collect data throughout the whole product lifecycle and evaluate it scientifically and assess if it supports a quality process. Process validation establishes the flexibility and constraints in the manufacturing process controls in the attainment of desirable attributes in the drug product while preventing undesirable properties [3]. Successful process validation contributes significantly to assuring reproducible drug quality in large scale manufacture, and may reduce the dependence on intensive in-process and finished product testing. To validate the process used in the manufacture of tablets product and for revalidation in case of any change in the manufacturing process or any change in the composition of any ingredient. Traditionally, a minimum of three successive separate successful process batches are required to demonstrate consistency of the reproducibility. The manufacturing process should be controlled and all pre-specified product specifications should be within limits. However, the FDA considers a reduction to three batches as too simple for being able to prove validity of quality product [4]. The emphasis for demonstrating validated processes is placed on the manufacturer’s process design and development studies in addition to its demonstration of reproducibility at scale, a goal that has always been expected [4].The FDA encourages the use of science and risk-based approaches to determine the number of validation batches. The FDA guidance describes process validation activities in three stages [2]à £Ã¢â€š ¬Ã¢â‚¬Å¡ Process Design: The commercial manufacturing process is defined during this stage based on knowledge gained through development and scale-up activities. Process Qualification: During this stage, the process design is evaluated to determine if the process is capable of reproducible commercial manufacturing. Continued Process Verification: Ongoing assurance is gained during routine production that the process remains in a state of control. In FDA guidance, it indicates a large change of regulatory requirement from â€Å"quality by test† to the current â€Å"quality by design† throughout the lifecycle of the product and process. This regulation requires manufacturers to design a process, including operations and controls, which results in a product meeting pre-specified attributes. These encourage the use of sound scientific pharmaceutical development concepts, quality risk management, and quality systems at all stages of the manufacturing process life cycle. Thus we can using not only commercial-scale studies data including process qualification, but also those such as determination of CQAs and identification of process variables from laboratory experiments and pilot scale trials conducted during the process design stage. The goal of stage 1 is to design a process suitable for routine commercial manufacturing that can consistently deliver a product that meets its quality attributes. The number of validati on batches for Stage 2 is determined by process knowledge obtained from Stage 1. In Stage 3, it requires a life-cycle approach with continuous verification and adjustment for improvement. When companies do a better and more systematic approach of process development depending on their experience and knowledge, then they will understand their processes and process control better and manufacture a robust product. REASON FOR PROCESS VALIDATION: Validation offers assurance that a process is reasonably protected against sources of variability that could affect production output, cause supply problems, and negatively affect public health [2]. The possible reasons cause variability may include [5]: New product or existing products as per Scale-up and Post-approval Changes. New formulation. Change in formulation. Change in site of manufacturing. Change in batch size. Change in equipment. Change in process existing products significantly. Change in the critical control parameters. Change in vendor of API or critical excipient. Change in specification on input material. Abnormal trends in quality parameters of product through review during Annual Product Review (APR). Trend of Out of Specification (OOS) or Out of Trend (OOT) in consecutive batches [6]. TYPES OF PROCESS VALIDATION: Prospective validation is carried out during the development stage by means of a risk analysis of the production process, which is broken down into individual steps: these are then evaluated on the basis of past experience to determine whether they might lead to critical situations. Concurrent validation is carried out during normal production. This method is effective only if the development stage has resulted in a proper understanding of the fundamentals of the process. Retrospective validation involves the examination of past experience of production on the assumption that composition, procedures, and equipment remain unchanged; such experience and the results of in-process and final control tests are then evaluated. Revalidation is needed to ensure that changes in the process and/or in the process environment, whether intentional or unintentional, do not adversely affect process characteristics and product quality. VALIDATION TEAM: Multidisciplinary teamwork is required for conducting and monitoring validation studies. Personnel conduct such studies should be qualified by training and experience. The working team would usually include the following staff members to work together to be effectives: Head of quality assurance: Responsible for coordinate the entire validation process and schedule meetings with the team and review validation documents. Preparation of validation protocol, supervising the process, analyzing data and test results and preparing the final report. Head of engineering: Responsible for qualification and calibration of all the processing equipment/instrument/utilities and maintains its efficacy during the manufacture process. Validation manager: Responsible for the review of process validation protocol and execution of process validation. Also responsible for evaluation of results. Production manager: Responsible for verification of process validation protocol and to ensure operation of the production equipment and support systems in order to manufacture the product within its design limits /specifications/ requirements. Head of Quality Control: Responsible for verification of process Validation Protocol, report and co-ordination to ensure operation of the Lab instrument and support systems in execution of the validation process. Process validation protocol: A validation protocol showing how validation will be performed, including test parameters, product characteristics, production equipment, and decision points on what constitutes acceptable test results [8]. It should include the following items: Purpose Scope Responsibilities of assessment team Acceptance criteria Critical process and product parameters Product details Reference documents for method of manufacturing and testing Reason for validation Bill of raw materials Equipment details Process flow chart Critical process stages to be validated Summary of validation batch Remarks Evaluation of results, conclusion and recommendations VALIDATION REPORT: At the end of the Process Validation a Validation report is need to be prepared. The tests results and conclusions of Validation Protocol documented and summarized in a process validation report. The validation report should include the following items: Aim of the validation study Batch No. and Batch size Process summary Verification of critical process controls Conclusion Attachments Industrial process overview of tablet manufacturing: Process validation of manufacture tablets involves all the critical parameters challenged in pharmaceutical unit operations like dry mixing, granulation, milling, blending, lubrication, compression, coating, etc. Tablet manufactured process overview is showed in figure 1. A general process steps and product parameters inclusion in the process validation protocol is summarized in table 1. Several process parameters which need to be tested in the manufacture process may have some impact on production of tablets. When understanding of these parameters and their interactions with the respective processes, it will collect rational data for the building of validation evidence and fixing the optimum process parameters. Every processing step is validated for all batches and the results obtained must be present within the acceptance criteria. Throughout manufacturing certain procedures should be validated and monitored by carrying out appropriate in-process controls and finished product tests [9]. In-process tests and finish product tests during tablet production see Table 2. The figure 2 and 3 illustrate sampling locations at wet granulation and blending stages. All validation of the manufacturing process and the in-process controls should be documented. Figure 1 Tablet manufactured process overview Table 1 Process and Product Parameters Considered During Tablet Dosage Form Manufacture Table 2 In-process controls and finished product tests CONCLUSION: The manufacturing process is released for regular production after careful evaluation of the validation documentation. The efficient process validation is a key element in the development of pharmaceuticals. Both experience and knowledge are important factor for ensuring successful process development and validation. The more you understand the process in the early stages, the less you will need to do to validate it later. A strong mentoring and training program is also attributed much. When the process variables were under control, it reveals that there was no significant variation between batch to batch. In product lifecycle, continued validation will help to ensure the pharmaceutical products with the quality and reproducibility. References [1] Pawar Avinash S, Bageshwar Deepak V, Khanvilkar Vineeta V. Advances in Pharmaceutical Coatings. International Journal of ChemTech Research, 2010(2, 1): 733-737. [2] Guidance for Industry: Process Validation: General Principles and Practices. U.S. Department of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research (CDER), Center for Biologics Evaluation and Research (CBER), Center for Veterinary Medicine (CVM), January 2011. [3] Leon Shargel, Isadore Kanfer. Generic Drug Product Development: Solid Oral Dosage Forms [M]. Drugs and the pharmaceutical sciences, 2005(194): 121-123. [4] Questions and Answers on Current Good Manufacturing Practices, Good Guidance Practices, Level 2 Guidance Production and Process Controls. [5] Sharma Ajay, Saini Seema. Process Validation of Solid Dosage Form: A Review. International Journal of Research in Pharmacy and Science, 2013, 3(2): 12-30. [6] Jignakumari Manubhai Tandel, Zarna R Dedania and KR. Vadalia. Review on Importance of validation IJAPBC. 2012; 1(3). [7] WHO Expert Committee on Specifications for Pharmaceutical Preparations WHO Technical Report Series, No. 863 Thirty-fourth Report. [8] U.S. Food and Drug Administration. Guideline on General principles of Process Validation. Rockville, MD; May, 1987. [9] The Third Supplement to the Fourth Edition of The International Pharmacopoeia.