Logistics and Transport Coursework Example | Topics and Well Written Essays - 7000 words

Logistics and Transport - Coursework Example AIM wants to extend the brand loyalty to the EU by investing in future EU transportation projects. AIM requests a report showing what it would take to enter the EU transportation market and extend its brand into the global market place. What follows is a research report. This report will address possible questions, issues, or ideas that AIM will need to address to enter the global marketplace (primarily the EU). Entering the global marketplace requires knowledge of laws, rules, and permits required (to name a few) to function effectively in the foreign market. AIMS investment in the EU transportation network will require research into what is required to make such an investment legally in the EU. This report will address such issues as what is a sound investment in the EU, oversight of investments, and funds required to invest in the chosen market. This report will provide the client with adequate information to make a decision about entry into this market. The purpose of desk research is to provide a foundation for building a qualitative and quantitative research project. Much needs to be done as far as information gathering is concerned. A study of the market sector that AIM desires to enter is required before any investing is done. Desk research helps define the parameters of the project. 2.2 PROCEDURES Research at this level will include a study of the transport industry sector in the European Union and provide answers to questions AIM requests. 2.3.1 RESULTS: Examination of the European Union Transport Industry. Currently the European Union has a transport network that is in a major growth stage. The European Union's transport network is quite possibly in a pattern of growth and development that is unsustainable. Problems that the European Union is facing are directly related to the transport networks usage level. Pollution, high traffic, congestion, and constant growth strain the transport system. Fuel usage is up because congestion slows traffic and causes higher levels of fuel needed to get from point A to point B. Road Freight has increased substantially since barriers to trade were removed. Currently road haulage carries "44% of all goods