B2C Campaigns Assignment Example | Topics and Well Written Essays - 250 words

B2C Campaigns - Assignment Example The target market comprised everyone on earth. However, the person had to be aware of the campaign, have access to internet, and posses a high definition camera. The subject would then take a photo of self and post it to the recommended social media sites on or around the April 22, 2014 under the hashtag #GlobalSelfie. In addition, there was no limitation on a person’s geographical location and any part of the globe was welcome. To participate in the event, one had to say where they were on Earth on the Earth Day using a selfie and the response was overwhelming (Funk, 2013). The message delivery synchronized with the will of people to participate in environmental preservation worldwide. Each picture in the mosaic image represented a pixel and the final image in May 22 represented a new earth. For NASA, the Global Selfie was a remarkable way of celebrating five missions intended around the earth in 2014 particularly bolstering NASA’s Earth Right Now campaign (Garner, 2014). Releasing a global selfie on May 22, 2014 was a way of reinforcing the role of each one in monitoring the earth around them despite constant NASA satellites monitoring. Cole, S. (2014). NASA Releases Earth Day "Global Selfie" Mosaic of Our Home Planet. Retrieved August 20, 2014, from