Air Jordan Marketing free essay sample

Jordan Air In order to briefly explain how marketing mix is applied, I am going to give you the example of the â€Å"Jordan Air† So you can see an example of marketing mix I will show you a product that you all know â€Å"Jordan Air†. Product: The product that I will present you is the Air Jordan by Nike. Air Jordan  is a  brand  of shoes and athletic apparel designed, owned, and produced by Nike  and  Michael Jordan  for Nikes  Jordan Brand  subsidiary but I will focus on the market of trainers. These are high quality trainers, and they are considered as high range of trainers. * The Jordan Nike shoes are unique in that the swoosh logo of the firm do not appear on the Jordan brand products, only the Jumpman appears. Price: * The Jordan shoes are very expensive and there are almost never promoted even when there is a new range. We will write a custom essay sample on Air Jordan Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Why? Because it is possible to buy all Air Jordan! The Jordan 1 in 1987 is still marketed. The style of Air Jordan is doesn’t date. * The price for Jordan Shoes are around 180 euros Place: These pairs of trainers marketed in shops specialized athletic shoes. * We found Jordan shoes in the specialized sport stores like Decathlon, Go Sport, Citadium, JD Sports But to have a wider choice you have to go to the shops or Nike Air Jordan in Shops. It is also possible to buy them online, * There is also the possibility of buying shoes on the Internet (Nike official web stores or jumpman23 official stores of Jordan Brand). Jordan shoes even have a website independent of Nike. * Jordan’s are unique shoes and this is why we cannot buy in any store. Promotion: * Jordan Brand uses all traditional media to communicate: radio, television, cinema, Internet and press. The first promotion for the Jordan brand is the personality of Michael Jordan. In fact, MJ is the best player in history in basketball. * Jordan Brand communicates through commercials spots with Michael Jordan showing. * Event with Michael Jordan who promoted the brand as for example the come out of Jordan CP3. Michael Jordan was there to show the pair of Jordan 2012 in the stores.